Celsius Network was founded in 2017 with the mission to harness blockchain technology to provide unprecedented financial freedom, economic opportunity, and income equality for the 99%.
Celsius came to us in need for last-minute campaign ideas for banner ads, video placements, and SEM management. They also requested content creation and daily observation of their social and web analytics. We utilized the most successful ads in previous campaigns and found gaps in age and geo-targeting that we quickly and creatively addressed.
Strategy & Tools
We deployed ads that had a history of strong performance but then tailored those same concepts to a broader age range in different locations. We also worked closely with AdRoll and third party websites like TradingView for additional deployment and support.
We created digital ads and also video ads with a focused CTA using branded visual language.
Banner ads were strategically placed globally in countries like the Netherlands, Japan, Germany, the Netherlands, and the U.K. We constantly redefined audience targeting and created new campaigns for each demo.
With our strategy and partnership, we were able to increase SEO by 66.5%. Bounce rates also significantly decreased, and app downloads were up by 24%.