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NYU Stern was proud to offer its top-ranked Executive MBA (EMBA) program in the heart of Washington, D.C. We created OOH advertisements and digital bands ads for the internationally ranked university.

Project Objectives

Generator Media came to us to work with NYU to create brand conscious advertisements that communicated NYU’s exciting new program to a Washington D.C. The goal of the program is to encourage engagement beyond the classroom to broaden perspectives and change mindsets.

Services Provided

& Materials Used

Yellow Lion Media followed NYU brand guidelines to create messaging for D.C. residents, both via the web and in Washington D.C. public areas including train stations, subway cars, and parks.

Vision & Concept

Concepts behind the ads were to celebrate Washington D.C and the exciting new NYU program. Using iconic Washington D.C. monuments and locations, as well as showcasing students of various ages and genders, providing the viewer with an engaging experience that the college was offering.


The ads showed in over 20 high traffic D.C locations, gaining over 1,000,000 impressions, including that of their digital and banner ads.

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 info@yellowlionmedia.com646.828.8850 | 142 W 57th St New York NY

Illustrations by Nick Armas and Photography by Daniel Rosenthal