info@yellowlionmedia.com347.871.2124 | 142 W 57th St New York NY

Illustrations by Nick Armas and Photography by Daniel Rosenthal

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Sentimental NY

Sentimental NY is a New York-based fashion brand that sales nationwide including Nordstrom's. They pride themselves in providing high fashion for the modern woman.

Project Objectives

Sentimental NY came to us with the mission to revamp their website, improve their SEO and create a flow to their site which would make shopping for wholesalers and customers intuitive and enjoyable.

Services Provided

& Materials Used

Yellow Lion Media created the site from scratch using:

+ Shopify

+ Adobe Illustrator

+ Adobe Photoshop

+ CSS

+ HTML

+Web Development

Vision & Concept

The vision of the site was to create a minimal experience which would allow the products to shine and give focus to the details and craftsmanship of the garments. The site also invites customers to join the Sentimental NY mailing lists for deals and updates and create accounts of future checkouts.